Putting laundry detergent in washing machine drawer

Best Laundry Detergents (2023 UK)

From gentle formulations designed for sensitive skin to eco-friendly options that promote sustainability, we’ve curated a list of standout laundry detergents that have garnered attention and praise from consumers.

So, whether you’re a seasoned laundry expert or someone seeking guidance for this essential chore, read on to discover the laundry detergents that can make your washing experience more efficient, effective, and environmentally conscious.


Best Laundry Detergents in the UK

1. Fairy Non-Bio Pods

Type: Pods
Scent: Citrus/Unscented

Fairy Non-Bio Pods have been awarded the Skin Health Alliance Seal as well as the British Allergy Foundation Seal of Approval, demonstrating their commitment to producing a laundry detergent that is gentle on sensitive skin.

With this product, you’ll get 108 washes of delightfully smelling clothes, for a very reasonable price, that will take care of you or your loved ones who may have very sensitive skin.

The unique multi-compartment design ensures all the ingredients are released at the right time, protecting your beloved clothes from damage. These compact and easy-to-store capsules will work just as effectively in a cold wash.

The claims made by this product are supported by thousands of customer reviews. Many say that it has been amazing for their sensitive skin, as well as leaving their clothes smelling great.

This product has made a pledge to being environmentally friendly, gaining an A.I.S.E Charter for Sustainable Cleaning, which motivates manufacturers to ensure that they are making improvements to reduce the environmental impact of their product.

Some of the reviews do mention that the citrus fragrance is a bit too overwhelming. If you think this could be a problem, you can choose the unscented pods.

There are also complaints about poor capsule dissolving at lower temperatures and shorter wash cycles, which can leave jelly-like residues on your clothes.

One drawback to using capsules is that you can’t pre-treat stains directly, which is easier with a liquid detergent.


2. Persil Bio Laundry Washing Liquid Detergent

Type: Liquid
Scent: Fresh

Persil Bio Laundry Washing Liquid Detergent is a highly effective solution for achieving a powerful clean and removing stubborn stains from your laundry.

With its advanced formula, this detergent is capable of removing tough stains such as mud, yoghurt and jam, even in a quick and cold wash.

The detergent bottle is 100% recyclable and contains recycled plastic, making it an eco-friendly choice.

Additionally, the ultra-concentrated formula in a smaller bottle means that you only need 27 ml of detergent per use, reducing plastic waste and allowing you to be kinder to the planet.

The plant-based biodegradable stain removers in this laundry detergent makes it a green and responsible choice for your laundry needs.

Many people say that it performs well on different materials and colours, making it a good all-round choice.

The price per number of washes makes it a very affordable, yet still effective option for those on a budget.


3. Ecover Non-Bio Washing Powder

Type: Powder
Scent: Lavender and Eucalyptus

The Ecover Non-Bio Washing Powder is a reformulated product that is designed to deliver exceptional performance even at low temperatures.

This product is free from enzymes and optical brighteners, making it a plant-based solution that is gentle on your clothes and the environment.

With a naturally derived lavender and eucalyptus fragrance, this washing powder leaves your clothes smelling fresh and clean. It is tough on stains, even at low temperatures, ensuring that your clothes are always looking their best.

Many say this product has a subtle but pleasant smell, that isn’t too overwhelming like some other laundry detergents.


4. Fairy Non-Bio Washing Liquid Laundry Detergent Gel

Type: Gel
Scent: Unscented

The Fairy Non-Bio Washing Liquid Laundry Detergent Gel is the perfect solution for those with sensitive skin.

This detergent gel offers extra softness and brilliant cleaning, thanks to its new pre-treat cap that ensures the best laundry results.

It has been awarded the British Allergy Foundation Seal of Approval and is certified towards a climate pledge, having been awarded the A.I.S.E Charter for Sustainable Cleaning.

Fairy Non-Bio contains natural ingredients that work in harmony with your skin to soften fabrics, leaving clothes extra gentle and soft.

It easily activates in cold water, dissolving rapidly even in a quick wash. This detergent gel cleans clothes brilliantly, even at low temperatures, and comes with a convenient, easy-to-use dosing cap.

It has been dermatologically tested and is sure to leave your clothes feeling fresh and clean. Simply pop the right amount in a dosing cap and add it directly to the heart of your wash.

This mega pack will provide you with a whopping 144 washes, meaning you won’t have to worry about buying laundry detergent for quite some time.

Due to the fact it’s a liquid laundry detergent, this product will be easier to use as a pre-treatment on your clothes, since it’s more convenient to apply.

People who have bought this product have mentioned that the delivery packaging isn’t great, often leaving the bottle spilled and wasted.


5. Persil 3-in-1 Capsules Colour Protect

Type: Pods
Scent: Fresh

The Persil 3 in 1 Colour Protect pods help keep your laundry looking vibrant wash after wash.

These innovative washing capsules are formulated with plant-based stain removers and biodegradable ingredients, making them tough on stains whilst minimising the effect on the planet.

The 3 in 1 capsules are designed to care for your laundry in one convenient pre-measured dose, saving you time and effort – just throw in 1-2 capsules (depending on load size), and watch it revitalise the colour of your clothes with ease.

The laundry capsules come in an improved resealable pouch, reducing plastic use and caring for our planet. The mega refill pack contains enough washing capsules for up to 50 washes, making it a good choice for families or sharing between flatmates.

It also reduces pilling on clothes, ensuring that your favourite garments look and feel great for longer, preventing those irritating and unsightly bobbles.  

Many who have bought this product say that it is great value for money and high quality.


6. Ecover Zero Laundry Detergent

Type: Liquid
Scent: Unscented

This 1.5L bottle of Ecover Zero Laundry Detergent is formulated with plant-based ingredients, providing you with 42 sensitive and fragrance-free washes.

It is specifically designed for individuals with sensitive skin, providing a safe and effective solution for all your laundry needs.

With its fragrance-free formula, this laundry detergent is perfect for individuals who prefer a scent-free environment.

If you suffer from allergies, this may be the detergent for you. Many people who have bought it have had success with reducing allergic reactions, such as eczema.

It is tough on stains, even at low temperatures of 30℃, making it an ideal choice for all your laundry requirements.

Customers of this product have mentioned that it may not clean quite as effectively as some other brands, sometimes requiring a second wash.


7. Daz Regular Washing Powder

Type: Powder
Scent: Unscented

If you’re on the hunt for a laundry detergent that works wonders on whites, then Daz Regular Washing Powder may be the one for you.

This product is specifically designed to provide great cleaning outcomes, coupled with remarkable whiteness, all at an affordable price point.

The perfume system is carefully formulated to deliver a non-overpowering fresh scent to your professional laundry, ensuring that your clothes smell as good as they look.

Moreover, Daz Regular Washing Powder is phosphate-free, making it an eco-friendly choice for conscientious consumers.

Recommended for professional use, this product has garnered rave reviews from satisfied customers who swear by its efficacy in keeping their whites bright and their clothes looking their best.

Simple yet effective, Daz Regular Washing Powder is the secret to achieving impeccable laundry results.


How to Choose the Best Laundry Detergent

laundry detergent and clothes in washing machine

Selecting the right laundry detergent is essential to achieving clean and fresh-smelling clothes while also considering factors such as fabric care, environmental impact, and personal preferences.

With a multitude of options available, finding the best laundry detergent can be a daunting task.

Here are some key considerations to help you make an informed decision:

Cleaning power and stain removal

One of the primary functions of a laundry detergent is to effectively clean your clothes and remove stains.

Look for a detergent that boasts strong cleaning power, targeting a wide range of stains from dirt and grass to oil and grease.

Consider products that include enzymes, bleach alternatives, or other stain-fighting agents for optimal stain removal.


Fabric compatibility

Different fabrics require different care. Delicate fabrics such as silk or wool might need a gentler detergent, while heavy-duty fabrics like jeans and towels may benefit from a more robust formula.

Ensure that the detergent you choose is suitable for the types of fabrics you commonly launder to prevent damage or fading.


Allergies and skin sensitivities

If you or your family members have sensitive skin or allergies, opt for a hypoallergenic or dermatologist-tested laundry detergent.

These formulations are designed to minimise skin irritations and allergic reactions by avoiding harsh chemicals and fragrances.


Fragrance preferences

The scent of freshly laundered clothes can significantly impact your overall laundry experience.

Consider whether you prefer a strong, long-lasting fragrance or a milder, more neutral scent. Some detergents offer various fragrance options to match your personal preference.


Environmental impact

As more people prioritise environmentally friendly products, choosing an eco-friendly laundry detergent can make a positive contribution.

Look for products labelled as biodegradable, phosphate-free, or those that use plant-based ingredients.

Concentrated detergents that require less packaging and water for production are also eco-conscious options.



While some premium laundry detergents can be pricier, it’s important to consider the cost per load.

Concentrated detergents might have a higher upfront cost but can last longer due to their concentrated nature.

Balancing quality, quantity, and price will help you find a cost-effective option that meets your needs.


Product reviews and recommendations

Before making a final decision, take advantage of customer reviews, recommendations from friends or family, and expert opinions.

These insights can provide valuable information about a detergent’s performance and overall user satisfaction.


Comparing Liquid Laundry Detergents, Capsules and Powders

laundry detergent types

When it comes to choosing a laundry detergent, you’ll likely encounter three main formats: liquid, capsules, and powders.

Each format has its own set of advantages and considerations, catering to different preferences and laundry needs.

Liquid laundry detergents

  • Pros: Liquid detergents are fairly versatile and easy to measure, making them suitable for most washes. They are effective at tackling a variety of stains and can be used for pre-treating. Additionally, they often come in a range of fragrances.
  • Cons: Liquid detergents might require a separate measuring cup, leading to potential spillage and mess. Over-pouring can lead to wastage, increasing the cost per load. Some formulas might contain more water, making them less concentrated compared to capsules and powders.


Capsule laundry detergents

  • Pros: Capsules, also known as pods, offer convenient pre-measured doses, eliminating the need for measuring. They are mess-free and dissolve completely in water. Capsules often come with concentrated formulas, which can be efficient for smaller loads.
  • Cons: While convenient, capsules might be more expensive per load compared to other formats. They might also not be as customisable as liquid or powder detergents, especially if you have specific stain removal requirements.


Powder laundry detergents

  • Pros: Powder detergents are known for their cleaning power and effectiveness in stain removal. They often come in cardboard or paper packaging, making them a more eco-friendly choice. Powder detergents are versatile, as you can adjust the amount based on the load size and level of soiling.
  • Considerations: Powders can sometimes leave residues on clothes if not properly dissolved in water. They might not be suitable for use with cold water, as they might not dissolve completely, leading to potential residue buildup in the machine.

Liquid Laundry Detergent

FAQs on Laundry Detergents

Are capsule detergents suitable for cold-water washes?

Many capsule detergents are designed to dissolve well in cold water, making them a convenient option for energy-efficient washing.

However, factors like water hardness and machine type can affect their dissolution.

Want to save a bit of money on your laundry? Check out these energy efficient washing machines.


Are powder detergents more effective at stain removal than liquid detergents?

Powder detergents are known for their strong stain-removing capabilities. However, the effectiveness can vary depending on the specific brand and formula. Some liquid detergents also excel in stain removal.


Are liquid detergents less environmentally friendly than powders or capsules?

Not necessarily. While liquid detergents might have a higher water content and come in plastic bottles, some brands offer eco-friendly options with biodegradable ingredients and reduced packaging waste.


Are there specific detergents for sensitive skin?

Yes, many brands offer hypoallergenic or dermatologist-tested detergents formulated to minimise skin irritations. Look for labels that indicate suitability for sensitive skin.


Are all detergent fragrances safe for sensitive noses?

Fragrance sensitivity varies from person to person. If you’re concerned about strong scents, opt for detergents labelled as having a mild or hypoallergenic fragrance.


Are concentrated detergents more cost-effective?

Concentrated detergents can be more cost-effective in the long run due to their higher cleaning power and smaller packaging. While they might have a higher upfront cost, you’ll use less detergent per load.



Having highlighted the benefits of all of these laundry detergents, it’s a tough task to choose a winner.

However, due to the multitude of certificates and awards it has received, as well as being incredibly soft on sensitive skin, the winner has to be Fairy Non-Bio Pods.

Persil Bio Laundry Washing Liquid Detergent is also worth mentioning due to its ability to remove stains using a concentrated formula whilst still being environmentally friendly.